Iceland and the Arctic have a short growing season due to it being light only part of the year that, in conjunction with the region’s mineral-rich volcanic soil and unpolluted air, creates plants with hyper-potent properties. The same botanicals which grow in other climates do not have the same potency or benefits. The same is true for the marine elements and algae that are able to survive in sub-zero temperatures due to their special protective properties that protect them from freezing. These unique botanical ingredients are used across our various products, differentiating us from other skincare brands.